by megawatt | May 11, 2026 | Branding, Leadership
Some people walk into a room and shift the energy before they say a word. That is not magic, and it is not luck.It is presence. I have spent years in marketing, including in high-stakes environments where confidence gets tested fast, and I have seen this play out over...
by megawatt | May 5, 2026 | Branding, Marketing, Thought Leadership
Spirit Airlines did not collapse because people suddenly discovered they dislike cheap flights. The brand built an entire business on execution that was brutally clear, operationally disciplined, and easy to understand. Get people from Point A to Point B for as little...
by megawatt | May 4, 2026 | Branding, Thought Leadership, Women in Business
Dear Meg, I am writing this from a decade into your future. You are not in security yet. You are in middle management at a company with a glass ceiling reinforced with steel. You are trying to do excellent work in an office culture that keeps shifting under your feet,...
by megawatt | May 3, 2026 | Branding, Digital Marketing, Leadership, Marketing, Thought Leadership
Do you know what’s worse than having your credit card stolen? Your face. Your photos. Your memories. Your work. Your following. There is a specific kind of power that comes with visibility. We see it in the crisp lines of a tailored blazer, the steady gaze of a...
by megawatt | Apr 26, 2026 | Branding, Decisionmakers, Leadership
Reorgs have a way of making even confident people second-guess themselves. One week you know exactly where you fit, who you support, and what success looks like. The next week, the org chart changes, priorities move, and everyone is trying to read between the lines....
