by megawatt | May 5, 2026 | Branding, Marketing, Thought Leadership
Spirit Airlines did not collapse because people suddenly discovered they dislike cheap flights. The brand built an entire business on execution that was brutally clear, operationally disciplined, and easy to understand. Get people from Point A to Point B for as little...
by megawatt | May 4, 2026 | Branding, Thought Leadership, Women in Business
Dear Meg, I am writing this from a decade into your future. You are not in security yet. You are in middle management at a company with a glass ceiling reinforced with steel. You are trying to do excellent work in an office culture that keeps shifting under your feet,...
by megawatt | May 3, 2026 | Branding, Digital Marketing, Leadership, Marketing, Thought Leadership
Do you know what’s worse than having your credit card stolen? Your face. Your photos. Your memories. Your work. Your following. There is a specific kind of power that comes with visibility. We see it in the crisp lines of a tailored blazer, the steady gaze of a... by megawatt | May 2, 2026 | Thought Leadership
Tonight is the big night. I am finally heading to the theater to see The Devil Wears Prada 2. Like many of you in marketing and leadership, the original 2006 film was more than just a movie; it was a cultural touchstone. It gave us the "cerulean" monologue,...
by megawatt | May 1, 2026 | Thought Leadership
We spend a lot of time rewarding visibility. We notice titles, big personalities, polished profiles, and the people at the front of the room. None of that automatically earns respect. None of that guarantees influence. Leadership does not come from being seen first.... by megawatt | Apr 26, 2026 | Leadership, Thought Leadership
The air in Pittsburgh feels different this weekend. Walk down to Point State Park or grab a coffee near Acrisure Stadium, and you will feel an electric hum that has nothing to do with the spring weather. The 2026 NFL Draft is officially taking over our city for the...
