by megawatt | May 11, 2026 | Branding, Leadership
Some people walk into a room and shift the energy before they say a word. That is not magic, and it is not luck.It is presence. I have spent years in marketing, including in high-stakes environments where confidence gets tested fast, and I have seen this play out over... by megawatt | May 8, 2026 | Leadership, Women in Business
I spent my morning reading a headline that managed to be both alarmist and about twenty years too late. You might have seen it: “The ‘manosphere’ has already infiltrated the workplace. We’re only just noticing.” Forgive me if I don’t join the chorus of shocked gasps... by megawatt | May 7, 2026 | Decisionmakers, Leadership
We have all been there. You are sitting in a high-stakes meeting, feeling the hum of executive energy, when a peer or a superior drops a "brilliant" new project on your plate. It sounds exciting. It sounds important. Most of all, it sounds like something a...
by megawatt | May 6, 2026 | Decisionmakers, Leadership, Marketing
Walking into a board meeting as a marketing leader can sometimes feel like you’re trying to explain the nuances of modern art to a group of people who only care about the price of the frame. You’re there to talk about brand equity, community sentiment, and the...
by megawatt | May 5, 2026 | Branding, Marketing, Thought Leadership
Spirit Airlines did not collapse because people suddenly discovered they dislike cheap flights. The brand built an entire business on execution that was brutally clear, operationally disciplined, and easy to understand. Get people from Point A to Point B for as little...
by megawatt | May 4, 2026 | Branding, Thought Leadership, Women in Business
Dear Meg, I am writing this from a decade into your future. You are not in security yet. You are in middle management at a company with a glass ceiling reinforced with steel. You are trying to do excellent work in an office culture that keeps shifting under your feet,...
