Meg A. Watt
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Why Focusing on the Value Chain Will Change the Way You Do B2B Marketing

Why Focusing on the Value Chain Will Change the Way You Do B2B Marketing

by megawatt | Apr 20, 2026 | Decisionmakers, Marketing

Category: B2B Marketing, Marketing StrategyKeywords: b2b marketing strategy, content marketing for b2b, security industry marketing Traditional B2B marketing often feels like a race to the bottom of a funnel. We spend our days obsessing over lead scores, click-through...
Women in the C-Suite: What Experts Don’t Tell You About Career Growth

Women in the C-Suite: What Experts Don’t Tell You About Career Growth

by megawatt | Apr 20, 2026 | Decisionmakers, Leadership, Women in Business

Categories: Female Leadership, Career DevelopmentKeywords: women in the c-suite, female executive leadership, career growth for marketers You probably received the same standard advice throughout your professional journey. Work harder than everyone else. Find a...
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Recent Posts

  • The Unseen Perimeter: Leading When You Can’t See the Threat
  • The 14-Hour Gap: When ‘Secure’ Is Just a Status Symbol
  • The Colbert Principle: Building a Network That Rallies When the Room Goes Dark
  • The Candle Effect: Joy Looks Good at the Top
  • The Silent Shortlist: How AI is Deciding Your Next Deal (Before You Even Know it Exists)

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