Meg A. Watt
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Why AI Answer Engines Will Change the Way You Approach B2B Marketing Strategy

by megawatt | May 17, 2026 | Uncategorized

Search is changing right under our feet. If you’ve spent the last decade perfecting your SEO game, you might feel like the goalposts just moved to a different stadium. Those of us in the B2B world, especially in technical fields like security, have long relied on the...

Visibility is Not a Vanity Metric: The Branding Move Every Leader Needs

by megawatt | May 16, 2026 | Uncategorized

Personal branding often gets a bad reputation. When people hear the word "branding," they frequently picture influencers in curated coffee shops or someone endlessly posting selfies with motivational quotes. For those of us in the C-suite or leadership...

Why People-First Leadership Will Change the Way You Manage High-Stakes Teams

by megawatt | May 15, 2026 | Uncategorized

The pressure in a high-stakes security environment is unlike anything else. You are managing threats that move at the speed of light, navigating complex regulatory landscapes, and trying to keep a team of brilliant, often exhausted, professionals focused on the...

Why Operational Fluency Will Change the Way You Approach Security Leadership

by megawatt | May 14, 2026 | Uncategorized

Security leadership often feels like you are guarding a fortress that the rest of the company barely understands. You spend your days managing risks, patching vulnerabilities, and ensuring compliance. Yet, when you walk into a boardroom, it feels like you are speaking...

Why “Buyability” Will Change the Way You Build Your B2B Marketing Strategy

by megawatt | May 12, 2026 | Uncategorized

We talk about lead generation until we’re blue in the face. We obsess over brand awareness like it’s the only metric that matters. We spend months tweaking a B2B marketing strategy to ensure our "top of funnel" is overflowing. You can have the most beautiful...

The Women Who Built Me: A Tribute to My Real Matriarchs

by megawatt | May 10, 2026 | Uncategorized

Mother’s Day arrives with a familiar set of expectations. We see the flowery cards, the pastel brunches, and the biological narratives that dominate our feeds. For many of us, the story of who "raised" us doesn’t fit neatly into a Hallmark card. This is a...
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Recent Posts

  • The Quiet Exodus: Why Experienced Women Are Trading the C-Suite for Their Own Terms
  • Does Executive Presence Still Matter When Nobody Sees You? Rethinking Visibility in the Hybrid Era
  • AI Adoption Matters: Why Your Team Needs Leadership Before It Needs Another Tool
  • Being Too Much: Why the Problem Was Never You (It Was the Room)
  • The 53% Trap: Why We Celebrate Launches and Forget Follow-Through

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