Deep Thoughts
I’m not always completely focused on dogs and coffee.
Why Operational Fluency Will Change the Way You Approach Security Leadership
Security leadership often feels like you are guarding a fortress that the rest of the company barely understands. You spend your days managing risks, patching vulnerabilities, and ensuring compliance. Yet, when you walk into a boardroom, it feels like you are speaking...
Why “Buyability” Will Change the Way You Build Your B2B Marketing Strategy
We talk about lead generation until we’re blue in the face. We obsess over brand awareness like it’s the only metric that matters. We spend months tweaking a B2B marketing strategy to ensure our "top of funnel" is overflowing. You can have the most beautiful...
The Art of Being Heard: How to Command Any Room
Some people walk into a room and shift the energy before they say a word. That is not magic, and it is not luck.It is presence. I have spent years in marketing, including in high-stakes environments where confidence gets tested fast, and I have seen this play out over...
The Women Who Built Me: A Tribute to My Real Matriarchs
Mother’s Day arrives with a familiar set of expectations. We see the flowery cards, the pastel brunches, and the biological narratives that dominate our feeds. For many of us, the story of who "raised" us doesn’t fit neatly into a Hallmark card. This is a...
An Open Letter to Everyone ‘Just Noticing’ the Workplace Manosphere
I spent my morning reading a headline that managed to be both alarmist and about twenty years too late. You might have seen it: “The ‘manosphere’ has already infiltrated the workplace. We’re only just noticing.” Forgive me if I don’t join the chorus of shocked gasps...
How to Say “No” (or “Not Yet”) Without Losing Your Seat at the Table
We have all been there. You are sitting in a high-stakes meeting, feeling the hum of executive energy, when a peer or a superior drops a "brilliant" new project on your plate. It sounds exciting. It sounds important. Most of all, it sounds like something a...
Beyond the Pretty Pictures: Turning Marketing Risk into Boardroom Power
Walking into a board meeting as a marketing leader can sometimes feel like you’re trying to explain the nuances of modern art to a group of people who only care about the price of the frame. You’re there to talk about brand equity, community sentiment, and the...
Spirit, Grounded
Spirit Airlines did not collapse because people suddenly discovered they dislike cheap flights. The brand built an entire business on execution that was brutally clear, operationally disciplined, and easy to understand. Get people from Point A to Point B for as little...
Dear Younger Meg: Everything I Wish I Knew 10 Years Ago
Dear Meg, I am writing this from a decade into your future. You are not in security yet. You are in middle management at a company with a glass ceiling reinforced with steel. You are trying to do excellent work in an office culture that keeps shifting under your feet,...
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