by megawatt | May 23, 2026 | Uncategorized
For years, we’ve obsessed over the "Dark Funnel." We looked at those mysterious visits from untraceable sources and wondered how buyers were finding us. We built elaborate attribution models to try and catch a glimpse of the phantom. In 2026, the funnel...
by megawatt | May 22, 2026 | Uncategorized
Five years ago, an "AI role" was a tucked-away experiment in the IT department. It was a capability hire, someone who lived in the basement and spoke a language involving neural networks and weights that nobody else in the C-suite quite understood. Those...
by megawatt | May 20, 2026 | Uncategorized
We have officially reached the saturation point of the "AI Era"—at least the version where every single LinkedIn post, whitepaper, and security advisory sounds like it was written by the same polite, slightly hallucinating robot. If you feel like your feed... by megawatt | May 17, 2026 | Uncategorized
Search is changing right under our feet. If you’ve spent the last decade perfecting your SEO game, you might feel like the goalposts just moved to a different stadium. Those of us in the B2B world, especially in technical fields like security, have long relied on the... by megawatt | May 16, 2026 | Uncategorized
Personal branding often gets a bad reputation. When people hear the word "branding," they frequently picture influencers in curated coffee shops or someone endlessly posting selfies with motivational quotes. For those of us in the C-suite or leadership...
