by megawatt | May 7, 2026 | Decisionmakers, Leadership
We have all been there. You are sitting in a high-stakes meeting, feeling the hum of executive energy, when a peer or a superior drops a "brilliant" new project on your plate. It sounds exciting. It sounds important. Most of all, it sounds like something a...
by megawatt | May 6, 2026 | Decisionmakers, Leadership, Marketing
Walking into a board meeting as a marketing leader can sometimes feel like you’re trying to explain the nuances of modern art to a group of people who only care about the price of the frame. You’re there to talk about brand equity, community sentiment, and the...
by megawatt | May 5, 2026 | Branding, Marketing, Thought Leadership
Spirit Airlines did not collapse because people suddenly discovered they dislike cheap flights. The brand built an entire business on execution that was brutally clear, operationally disciplined, and easy to understand. Get people from Point A to Point B for as little...
by megawatt | May 4, 2026 | Branding, Thought Leadership, Women in Business
Dear Meg, I am writing this from a decade into your future. You are not in security yet. You are in middle management at a company with a glass ceiling reinforced with steel. You are trying to do excellent work in an office culture that keeps shifting under your feet,...
by megawatt | May 3, 2026 | Branding, Digital Marketing, Leadership, Marketing, Thought Leadership
Do you know what’s worse than having your credit card stolen? Your face. Your photos. Your memories. Your work. Your following. There is a specific kind of power that comes with visibility. We see it in the crisp lines of a tailored blazer, the steady gaze of a...
