I can get specific.
Here’s what happened most recently in my career.
THE CHALLENGE
There wasn’t a marketing function.
No department. No brand presence. No social. No customer engagement.
100% of revenue came through traditional channels — phone, walk-ins, and relationships.
Growth depended on people, not systems.
THE SHIFT
We didn’t optimize marketing. We built it from zero.
- Created and scaled a full marketing department
- Rebranded the company from the inside out
- Led a corporate culture shift across teams and leadership
- Designed and built a $500K office transformation from the studs
- Introduced a fully integrated e-commerce platform tied to P21
THE RESULT
It changed how the business operates.
- E-commerce scaled 700% in 6 months → now $1M+ monthly revenue
- Built a high-performing marketing engine across content, social, and email
- 422+ content pieces published in a single quarter
- 100K+ emails delivered, 33K+ opens, 1,900+ clicks
- Social reach, engagement, and visibility grew across all platforms
- Repositioned AlarMax as both a top-tier distributor and a top place to work