Deep Thoughts
I’m not always completely focused on dogs and coffee.
Is SEO Dead? Why Answer Engine Optimization Will Change Your B2B Marketing Strategy
We have all heard the whispers. In every marketing Slack channel and at every security conference happy hour, someone eventually leans in and asks the big question. Is SEO finally dead? With AI-generated summaries hogging the top of Google and tools like ChatGPT...
How to Talk About AI Governance Without Sounding Like a Marketing Brochure
If I hear the phrase “Responsible AI” one more time without a concrete definition behind it, I might actually scream into my coffee. We’ve all seen it. The glossy whitepapers, the LinkedIn carousels with neon-blue brain graphics, and the executive keynotes that...
7 Mistakes You’re Making with Agentic Sprawl (and How to Fix Them)
Categories: Security Technology, AI & AutomationKeywords: agentic sprawl, security industry marketing, b2b marketing strategy Technology moves faster than our ability to manage it. We saw this with cloud computing, then with mobile apps, and now we see it with AI...
Why Focusing on the Value Chain Will Change the Way You Do B2B Marketing
Category: B2B Marketing, Marketing StrategyKeywords: b2b marketing strategy, content marketing for b2b, security industry marketing Traditional B2B marketing often feels like a race to the bottom of a funnel. We spend our days obsessing over lead scores, click-through...
Women in the C-Suite: What Experts Don’t Tell You About Career Growth
Categories: Female Leadership, Career DevelopmentKeywords: women in the c-suite, female executive leadership, career growth for marketers You probably received the same standard advice throughout your professional journey. Work harder than everyone else. Find a...
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